Webapple Small Businesses

Now more than ever during Covid times, understanding customer and client behavior patterns is important to small business owners. In the “old” days (pre-mall construction boom, circa mid 1960s), Main Street businesses drew customers from a relatively small geographic area. It was easy for business owners to know what their customers liked and disliked since many were their neighbors and friends. The advent of first, the mall (drawing customers from a wider area) and then, the internet (attracting a global audience) makes it incredibly difficult to personally know all your customers. That's where data comes in Website redesign Digital footprint audit Analysis of your marketing plan and where to direct your valuable energy