PARAGON RESEARCH Small Businesses

ABOUT PARAGON RESEARCH A perfect diamond of 100 carats or more; A person or thing viewed as a model of excellence; An unusually large, round pearl; A person or thing regarded as a perfect example of a particular quality. We are a boutique research agency that is passionate about research! Working across various industries, product and service categories over many decades, we are different as we espouse global research agency thinking in a boutique agency culture. SERVICES PROVIDED NEW & EXISTING PRODUCT/SERVICE RESEARCH Advice on concepts, appeal, pricing, demand, targeting, messaging, communication, distribution channels and more STAKEHOLDER CONSULTATION How best to engage and connect with the most appropriate key influencers and stakeholders to understand perceptions and how they are formed to maximise affiliations with products, services, brands and staff WEB AUDITING AND EVALUATION Establish usability, functionality, design, content, navigation and more to improve visitor experiences CUSTOMER Satisfaction, commitment, advocacy, loyalty, promotion and NPS BRAND Pre and post design, research and development of branding strategies, evaluation and tracking of your brand (and potentially against key competitors) PURCHASING TRIGGERS Triggers to purchase, decision-making models, rating on each key driver against competitors PRE AND POST ADVERTISING TESTING Explore concepts, messaging, mediums, etc that will strongly resonate to maximise ROI. Post ad testing to evaluate whether they meet expectations EXPERT LONGITUDINAL PANELS Expert facilitation of a defined stakeholder panel on a regular basis to explore and evaluate tactical and strategic plans in a structured forum INDUSTRY BENCHMARKING Determine how target markets perceive and rate your organisation against competitors MYSTERY SHOPPING Expert opinion service and/or product evaluation of your organisation to gain valuable insight into the customer's experience GENERAL CONSULTING A range of in-house consulting in partnership with clients covering areas from marketing to business to HR and more