MD Nazrul Islam Sani Small Businesses

Too many food entrepreneurs get bogged down with traditional advice on the business plan process and lose sight of whether or not their idea is feasible. When you are contemplating a tasty new specialty food or beverage product to build a business around, you want to get to the feasibility of your idea—meaning how successful it might be. Feasibility is the first step in your food entrepreneurial journey because not all ideas are opportunities. An idea is only an opportunity when the consumer sees your product on the shelf, and they try it for the first time, getting your product on the consumer's plate. The biggest hurdle is getting them back the second time and beyond, the term being Repeat Purchase, which is consumer loyalty or consumer preference.