Aaron Pratt Consulting Small Businesses

Aaron is currently the AI & Advanced Analytics Manager at Country Road Group and David Jones. He loves to uncover what it is that makes customers tick, and strives to use his data science expertise to provide the best possible customer experience to them. Having started his career life as a Games Designer with very strong mathematical prowess in the Gaming Industry, he quickly came up with a range of creative ideas based on a range of statistical models. This has led to a variety of AI use-cases, from facial recognition time-carding to fraud detection to omni-channel personalization, now implemented throughout a number of different retailers.