AAR Potentials Small Businesses

I offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the success of their promotion based on the sales volume and the associated costs. I check the increase in sales against a baseline and calculate additional profit compared to what the profit would have been, had the sales promotion not taken place. I also check for additional brand awareness or a better brand profile by performing customer surveys. Long-term, a successful sales promotion must result in better sales.